The story of Aldi began in 1913, when the mother of the two brothers Theo Albrecht and Karl Albrecht opened a small grocery store in Essen, Germany. The two brothers changed Aldi’s business model to a “discount supermarket” with their keen insight into the market. Today, Aldi has become one of the most popular discount supermarkets in the world, with more than 12,000 stores in 11 countries and annual sales of up to 120 billion US dollars.
The key difference between Aldi and traditional supermarkets lies in its “simple yet efficient” approach. By focusing on a limited range of products, cutting back on store decoration costs, and introducing private labels, Aldi significantly reduces its operational costs. It allows Aldi to consistently offer products at prices lower than its competitors, ensuring a pleasant shopping experience for their customers.
Following its success in Germany, Aldi began expanding internationally in 1960. In 1976, Aldi entered the U.S. market for the first time and quickly won over American consumers with its affordable pricing. Today, Aldi has over 2,400 stores in the U.S., with plans to open an additional 800 stores by 2028, further strengthening its market presence. Since then, Aldi has successively entered the United Kingdom, Australia, France, and other countries, and has now become one of the world’s leading discount supermarkets.
Although Aldi is known for its low-cost operations, it has been actively pursuing digital transformation in recent years. This includes launching an online shopping platform and optimizing supply chain management systems. Smart retail is gradually becoming a core focus of Aldi’s growth strategy.
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