The return of foot traffic has led many retail businesses to consider how best to attract customers back to their stores. According to UIPOS statistics, if the retail industry resumes normal operations, fixed retail sales are expected to increase by 2.6% to 3.4%.
UIPOS has conducted surveys across various regions in Europe and found that retailers everywhere are eager for customers to return. But how can shoppers be enticed back into stores? UIPOS has some thoughts and strategies that we hope will be helpful to you.
Focus on marketing methods and promote the good reputation of your own retail stores. Just like the catering industry, people are more willing to check the taste evaluation and richness of dishes online first. If there are more good reviews, everyone is more willing to try. A recent survey by UIPOS showed that 84% of customers trust online reviews as much as they trust word of mouth. The same is true for retail stores. Some rewards can be given, such as coupons and discounts, so that everyone can actively comment on the purchase experience in their own stores online, so that our customers can become advocates of our brand.
Offering special discounts or other incentives through loyalty programs can effectively attract new customers while maintaining strong relationships with existing ones. UIPOS survey data shows that 89% of large retailers with total sales exceeding A$1 million have adopted loyalty programs to build customer loyalty and personalise their interactions.
Data from UIPOS 2024 indicates that reducing average waiting times by just 5 seconds can increase customer satisfaction by 8%. Customers don’t want to wait in long lines at checkout at any time, especially for some customers who are in a hurry. Therefore, it is very important to make the payment process in your retail stores faster and smoother. In order to improve the checkout processing speed of your store, in addition to increasing the number of cashiers, you must also equip cash registers with better performance and support NFC and QR code payment to meet the payment habits of more customers.
Offline retail stores can provide exchanges and other after-sales services for specific products, which not only makes consumers not worry too much, but also improves consumers’ favorability towards our retail stores.
Offering services such as product exchanges can alleviate customer concerns and build trust in our brand. The approach not only addresses practical needs but also fosters goodwill among your customers.
These are UIPOS’s thoughts and recommendations for encouraging customers to return to retail stores. Choose the strategies that best suit your store’s operations. As a professional provider of POS cash register solutions, UIPOS offers high-performance cash registers with customizable I/O interfaces. If you are in need of reliable POS cash registers, please don’t hesitate to consult us.